项目经理

  • 职位地点: 上海
  • 工作经验: 八年
  • 学历要求: 本科
  • 外语语种: 英语
  • 外语水平: 精通
  • 截至日期: 2019-07-31

岗位职责

Define Social Customer Relationship Management strategy based on audits and analyses of
existing processes and protocols
1.Determine requirements, goals (incl. persona mapping, journey flow, and KPI refresh, as required) and
workflows;
2.Evaluate current systems to determine fit and areas of opportunity;
3.Partner with WeChat to better understand general capabilities and identify those best suited for UPS; plan phased
rollout based on prioritized list of features;
4.Set roadmap for implementation and recommended use cases across platforms (UPS.com, UPS native app,
WeChat Official Service Account, WeChat Mini-program, WeChat Subscription Account, and social channels
(Weibo)) as necessary;
5.Understand UPS’ Marketo usage (and other existing UPS systems, Market, Salesforce, etc.) in the US and China
and provide implementation consideration, recommendation, and risks;
6.Develop mockups for review (journey flow, screens);
7.Provide documentation (PPT) of China Social Customer Relationship Management / Social Customer Experience
Management Product Landscape Overview, Trend, and Recommendations;
8.Provide recommended full list of data points to be collected via WeChat, along with potential uses (customer
segmentation, tagging, retargeting, etc.)

Strategy and documentation (incl. UPS Social Customer Relationship Management
user/ functions identifications, activation plans covering paid, owned, and earned
media, content and campaign recommendations, required budget, and projected
ROI)

岗位要求

1.7+ Years experience in Digital Marketing;
2.3+ Years experience in WeChat and Social CRM Integration;
3.5+ Years working with all top Social media channels;
4.3+ years in providing strategy and plan for Digital Marketing.

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